Pendo doesn't publish prices for its paid plans. Its pricing page shows a free plan and three paid ones, Base, Core and Ultimate, and each paid plan says "Request pricing". I checked it on 6 November 2026. Here's how the quote is built and what buyers pay.
If what you want is users who stop getting stuck in your app, Clickalong is the better buy. Pendo sells guidance as part of an analytics platform. Clickalong is built for guidance, shows users exactly where to click, and puts every price on its website.
The plans
- Free. Up to 500 monthly active users, with product analytics, in-app guides, and Pendo-branded NPS surveys and roadmaps.
- Base. Analytics and in-app guides at whatever monthly active user volume you negotiate.
- Core. Everything in Base plus session replay.
- Ultimate. Everything in Core plus NPS and CSAT surveys, journey orchestration, Listen for product feedback, and Data Sync.
Every plan includes Leo, Pendo's AI for asking questions about your product data in plain language. Two AI products cost extra: Predict, for churn and upsell prediction, and Agent Analytics, for measuring how your own AI agents are used.
How the price is built
Pendo prices on two things, the monthly active users you track and the modules you buy. Its FAQ says the total rises as you add users while the cost per user falls. A monthly active user is anyone who used your app in the last 30 days, so every logged-in customer counts, whether or not they ever see a guide. The number of apps you track doesn't change the price.
Paid plans start with a sales conversation. Pendo offers trials of paid plans through sales, and there's no self-serve checkout above Free.
What buyers pay
Vendr, which negotiates software contracts for its customers, publishes Pendo pricing from 590 purchases. The median buyer pays $48,598 a year, and the range runs from $18,625 to $151,741. These are Vendr's figures from real contracts, not Pendo list prices.
Where the bill grows
- Your user base. More active users means a bigger bill, including the users who never needed help.
- Modules. Session replay, surveys and orchestration sit on higher plans or cost extra.
- AI. Leo helps your team read your data. Pendo's plans don't list an AI that answers your end users' questions in your app.
Who Pendo is built for
Pendo is built for product teams that live in analytics, with funnels, retention, paths and session replay across many apps. Guides come attached to that platform, and so does its price.
If what you need is fewer users stuck in your product, that's a lot of analytics to pay for.
Clickalong: the best Pendo alternative for in-app guidance
Clickalong shows your users exactly where to click to get their task done. A user asks a question in the chat widget, Clickalong answers from your help docs, points at the right button on their screen and walks them through the task step by step. You can also record a guided tour once in Chrome and let users click along in your real app. When a person is needed, your team picks up the same conversation in a shared inbox.
Why it beats Pendo:
- A price you can read today. Every plan is on the pricing page, and you don't need a sales call to start.
- No monthly active user meter. Growing your user base doesn't grow the bill.
- AI for your users. Pendo's Leo answers your team's questions about data. Clickalong answers your users and shows them the next click.
- Your team in the same chat. When a user needs a person, your team picks up the conversation in a shared inbox.
Twelve months of Clickalong Plus at the monthly price comes to $3,540. Vendr's median Pendo buyer pays $48,598 a year. One is a support tool budget, the other is a procurement project. Clickalong costs Free, Mini $45, Essentials $95 and Plus $295 per workspace per month, with 2, 4, 10 and 20 seats included. Mini includes $5 of AI credits a month (about 90 automated conversations), Essentials $25 (about 450) and Plus $75 (about 1,350). Guided tours and "Show me" guidance start on Essentials ($95 a month). Every new workspace gets a 14-day trial of every feature, no card.
For a wider comparison, see the best Pendo alternatives or product tour software compared.